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Book Review: October 2010
The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance by Adrian Gostick and Chester Elton
The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance by Adrian Gostick and Chester Elton (Free Press 2009) is a must read for managers and business leaders who are interested in evidence-based ideas on how to better work with their employees. One interesting fact, of the many presented by the authors, is that 74% of the managers surveyed do not use recognition when dealing with employees. And they show the powerful impact the simple act of recognizing employees has on performance. The authors help you understand the core principle of emotional-management: the recognition factor, as a key driver for employee engagement, productivity and retention as a direct cause for improved business results. The message delivered by Gostick and Elton is relevant and important regardless of the size of your company or the business you are in.
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